Saturated Soil

Founded in 2020, Saturated Soil has blossomed into a haven for gardening enthusiasts seeking to cultivate not only lush gardens but also a sense of fulfillment and connection with the natural world. As a dedicated gardening supplies business, Saturated Soil understands that gardening is more than just a hobby; it's a therapeutic outlet that allows individuals to channel their energy into nurturing life and witnessing the tangible growth of their efforts. The founder of Saturated Soil reached out to me and requested a striking logo package that reflects the the essence of a business that offers both physical supplies and a meaningful opportunity for people to take pride in their own corner of the earth.

As I do with all my logo packages, I gathered information about the brand and what it represents before creating a moodboard to send to the client. After receiving feedback, I then created five first round logos for the client, three of which could be chosen to revise. We collaborated closely to create three new versions in round two, which were more modern and streamlined. The last step was to finalize the color palette and typography options, as well as one final revision of a single chosen logo. I offered multiple versions of the logo for separate uses, as well as flat color, black, and white, versions. All of these assets are packaged in a .zip file for the client as well as a Creative Clouds library for the client to use with ease.

project type

Brand Identity

role

Designer

tools used

adobe photoshop & illustrator

year

2020

Saturated Soil

project type

Brand Identity

role

Designer

tools used

adobe photoshop & illustrator

year

2020

Project description

Founded in 2020, Saturated Soil has blossomed into a haven for gardening enthusiasts seeking to cultivate not only lush gardens but also a sense of fulfillment and connection with the natural world. As a dedicated gardening supplies business, Saturated Soil understands that gardening is more than just a hobby; it's a therapeutic outlet that allows individuals to channel their energy into nurturing life and witnessing the tangible growth of their efforts. The founder of Saturated Soil reached out to me and requested a striking logo package that reflects the the essence of a business that offers both physical supplies and a meaningful opportunity for people to take pride in their own corner of the earth.

As I do with all my logo packages, I gathered information about the brand and what it represents before creating a moodboard to send to the client. After receiving feedback, I then created five first round logos for the client, three of which could be chosen to revise. We collaborated closely to create three new versions in round two, which were more modern and streamlined. The last step was to finalize the color palette and typography options, as well as one final revision of a single chosen logo. I offered multiple versions of the logo for separate uses, as well as flat color, black, and white, versions. All of these assets are packaged in a .zip file for the client as well as a Creative Clouds library for the client to use with ease.