Fifty One Thrifty

Fifty One Thrifty is a unique thrift clothing business that offers a curated collection of preloved vintage garments from the 1970s. With an eye for nostalgia and a passion for timeless fashion, this establishment brings the essence of the '70s back to life through its carefully selected clothing pieces. This business takes pride in its commitment to sustainability, as it encourages a conscious approach to fashion by giving new life to previously adored garments. Customers can explore a range of retro styles, from disco glamour to bohemian chic, and embrace the spirit of a vibrant and influential decade through the unique and eclectic offerings available. As such, Fifty One Thrifty needed a logo and social media content that reflects the groovy era of the clothes it sells and reached out to me to complete the task.

I created a unique logo and set of graphics to reflect the wild, free flowing energy of the 70s. With an earthy color palette and two groovy script fonts, I then used the staples of the logo to create cohesive templates for social media posts and profiles. I combined all these assets to create mockups for business cards, clothing tags, packaging, thank you notes, tote bags, and social media profiles.

project type

Brand Identity & content

role

Designer

tools used

adobe Photoshop & illustrator

year

2019

fifty one thrifty

project type

Brand Identity & content

role

Designer

tools used

adobe photoshop & illustrator

year

2019

Project description

Fifty One Thrifty is a unique thrift clothing business that offers a curated collection of preloved vintage garments from the 1970s. With an eye for nostalgia and a passion for timeless fashion, this establishment brings the essence of the '70s back to life through its carefully selected clothing pieces. This business takes pride in its commitment to sustainability, as it encourages a conscious approach to fashion by giving new life to previously adored garments. Customers can explore a range of retro styles, from disco glamour to bohemian chic, and embrace the spirit of a vibrant and influential decade through the unique and eclectic offerings available. As such, Fifty One Thrifty needed a logo and social media content that reflects the groovy era of the clothes it sells and reached out to me to complete the task.

I created a unique logo and set of graphics to reflect the wild, free flowing energy of the 70s. With an earthy color palette and two groovy script fonts, I then used the staples of the logo to create cohesive templates for social media posts and profiles. I combined all these assets to create mockups for business cards, clothing tags, packaging, thank you notes, tote bags, and social media profiles.